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Translation for the tourism sector
STAR Servicios Lingüísticos has established itself as a leader in translation for the tourism sector, providing huge savings for clients thanks to its own assisted translation technology.
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Multilingual communication services for the tourism sector
The UK received a record 39.2 million visits in 2017, an increase of 4.3% compared to 2016. This follows the growth trend observed in the last five years, which is predicted to continue in 2018. According to forecasts, the tourism industry in the UK will be worth more than 257 billion by the year 2025, representing just under 10% of UK GDP.
One of the factors contributing to the growth of this sector is the increasing internationalisation of tourism companies and hotels. Localising content facilitates access on a global scale, which is why it is so important to have a multilingual communication strategy that is able to meet the needs of clients, employees and suppliers. This includes the following: website translation and multilingual SEO, simultaneous interpretation services at trade fairs, transcreation of marketing campaigns and audiovisual translation (e.g. subtitles or corporate video synchronisation).
Huge potential savings in terms of translation costs
With the variety of texts and the creativity required to translate and transcreate them, tourism sector texts are generally characterised by a more limited lexicon and phraseology, as well as a high degree of repetitiveness. As a result, the intelligent reuse of linguistic resources (terminology and translation memories) offers huge potential savings.
STAR Servicios Lingüísticos offers the following solutions for the tourism and hotel sector: