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The average time spent glancing at an internet page is 15 seconds.
Most people do not want to read long and wordy marketing materials. Customers will take a quick look at your content and will try to extract the most relevant points for them. In the same way that young people, who are used to watching TV series of an hour or less, are increasingly less inclined to watch films of two or three hours, we are becoming readers that prefer light and short texts.
Would you like to know how to make savings when it comes to creating and translating documents? Read our second post on best practices for DTP tasks to find out!
Today’s post is about a relatively new type of tool, “authoring memories”, also called “authoring assistants” or “assisted writing systems”.