How to appear in the top search positions on an international level

As a marketing or documentation manager, or an entrepreneur, etc., you will no doubt have asked yourself more than once how to ensure that you can be found on the internet all over the world. With our help, you will be able to position yourself optimally on the internet on an international level.

Global success via multilingual optimisation

An effective online presence with up-to-date information and an attractive user experience are the cornerstones of success for any company nowadays. Companies that operate on a global level must plan their online strategy carefully to ensure visibility over their international competitors and to reach potential customers all over the world.

Online marketing cannot focus solely on the website version in the original language, it is key to optimise the versions for other markets. A 1:1 translation of the original content is not enough. Working with experienced professionals that know what they're doing when it comes to website localisation and are experts in SEO is essential. Only in that way will customers be able to find your products and services in any country.

STAR's SEO translations take the most important factors considered by search engines into account in order to place your website among the top results.

Different countries, different search behaviour

Each geographical area has its own characteristics, including in the search habits of users, and Google is not the leader everywhere. Our native SEO translators know their markets well, they are familiar with the local characteristics and are experts in the linguistic and cultural aspects that influence the search behaviour of users in their countries. In SEO translation, the market and the target audiences are taken into account, as well as technical aspects.

SEO translation for global websites

The optimisation of a website generally starts with the aspects related to its content. Essentially, relevant keywords, as well as original and interesting content, lead to a good classification in search engines. Our SEO translators ensure that your texts are formulated in an attractive and natural way in the target language and contain the correct frequency of keywords suited to the cultural and linguistic traits of the local market. Users from all over the world have one thing in common: they prefer to read texts that are well written in their native language.

Quality improves the classification!

Just as the quality of the original text's information largely determines the classification of a page —the content is the most important— high-quality translations improve the search results of the translated pages. Google penalises automatically translated texts (by Bing Translator or Google Translate, for example). Automatically generated content is relegated and content that is not original but has been copied from other sources is also penalised. If you value the classification of your website, including the translated versions, it is essential that you give your potential customers a better user experience through professional translations.

Advantages of SEO translation with STAR

• Optimal classification of your pages in all languages.
• Efficiency: SEO optimisation and professional translation from a single provider.
• Multilingual optimisation of your website for search engines such as Google, Yahoo, Yandex and Baidu.
• We take care of researching the keywords, the SEO translation and the coordination with your international subsidiaries.

If you would like to improve your position on the internet, get in touch with us. We will be more than happy to advise you on the internationalisation of your online presence.